FREQUENTLY ASKED QUESTIONS

If you've come to this page, you have questions. Probably several of them, beginning with "What is a vehicle wrap, and how can it help my business?" Well, this is the page where you will find more answers to that question - and others - than you probably expected.

 
 
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Q: WHAT IS A VEHICLE WRAP?

Vehicle wraps most often involves computer-generated artwork that is digitally printed on vinyl and then applied to automobiles, vans, trucks, buses, boats, and airplanes. They are eye-catching and arguably the biggest bang you will get for your advertising dollar.

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Q: WHY CONSIDER USING A VEHICLE WRAP ADVERTISEMENT?

Simply put, a wrap will get you the most views from potential customers for every dollar spent. The American Trucking Association has reported that 91% of people surveyed notice vehicle graphics. Additionally, the Bureau for Media Measurement demonstrated that a wrapped vehicle could generate between 30K-70K impressions daily.

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Q: HOW MUCH DOES A VEHICLE WRAP COST?

There are several elements that determine the price of a wrap. These include design time, materials (including vinyl and laminate), print, and installation. Size of the vehicle, percentage of the vehicle to be wrapped, and the type of vehicle also help determine the cost. Generally speaking,  vehicles with compound curves or indents are more difficult and more expensive to wrap than a box truck or a van with a flat surface. Our material is priced by the square foot, so it makes sense that the larger the vehicle, the higher the cost.

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Q: HOW CAN I JUSTIFY THE COST OF A VEHICLE WRAP?

If you are using your vehicle wrap as signage there is no more cost-effective advertising method available. It has been proven that the cost per impression of vehicle wraps is less than other forms of advertising such as billboards, television, radio and yellow pages. A company would need to spend $130,000 in advertising dollars to produce the same effects of a $3,500 vehicle wrap.

If price is still a worry for you, partial wraps are a great way to minimize the cost, and still get your name out there.

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Q: WILL IT DAMAGE MY CAR PAINT?

In most cases vehicle wraps will not damage factory paint jobs. It is important to talk with our installer and possibly pre-test your paint job prior to wrapping with vinyl. Paint in poor condition may prevent the vinyl from adhering properly, and it also could peel if/when the vinyl is removed.

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Q: WHAT IS THE PROCESS FOR WRAPPING A VEHICLE?

Commercial vehicles involve a three-stage process.

The first is the design phase, which includes taking accurate measurements for the vehicle and then creating the graphic imagery that will meet the customer's needs and fit the car, van, or truck.


The second stage is the production phase. This is when we print the image on specialized vinyl, and then laminate it to protect it against abrasions and UV rays that can cause graphics to fade over time.

The third stage is installation, where the vinyl is actually applied to your vehicle. In some cases there may even be an additional phase, if there's an existing wrap that needs to be removed.  

If you are doing a personal wrap or color change on your vehicle or boat, the process will most likely differ from customer to customer.  

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Q: DO I HAVE TO WASH MY VEHICLE BEFORE INSTALLATION?

Yes. Please.

All vehicles must be free of dust, mud, wax, oil, Armor All-type products, and other agents that may prevent the vinyl from adhering to the vehicle surface during the installation process. Even if you clean the vehicle yourself, your installer will still do some prep work to the vehicle to ensure it is ready for the vehicle wrap. Many vehicles need to be pressure-washed with detergent. After washing, it is also critical to prep the vehicle surface with degreasers, alcohols and other solvents.

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Q: CAN I SEE THROUGH VINYL ON MY WINDOW?

You can see-through window graphics that are printed on perforated window film. "Window perf" is vinyl that is perforated with very small holes that allow you to see out. From inside the vehicle visibility is similar to regular window tint, but from the outside the graphic image is visible. For safety reasons the front windshield and front driver and passenger windows may not be wrapped with vinyl graphics. Rear windshield and rear windows on passenger and driver side doors normally may have vinyl graphics, but laws vary by state.

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Q: CAN THE WRAP BE REMOVED?

Yes, but we recommend that a professional do it. If the wrap is going to be removed during the manufacturer's warranty period (usually 3 to 7 years), it shouldn't take more than a few hours. All vehicle wrapping vinyl is designed to be removable within that time span, and if it's done by someone who knows what he/she is doing there should be no adhesive residue on the vehicle. However, if the vinyl has been allowed to bake in the hot sun for many years and is showing signs of cracking or flaking, it will take longer and may be a more-involved process. 

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Q: HOW WILL I KNOW WHAT MY CAR WILL LOOK LIKE WHEN ITS DONE?

We will provide you with color proofs before we begin printing and wrapping your vehicle. You can expect slight color differences between the proofs and final wrap due to the difference between printing on paper versus vinyl and the difference in inks, but there shouldn’t be extreme color differences.

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Q: HOW DO I CARE FOR MY WRAP?

Hand washing is best. Try to avoid high-pressure washes or brushes that will come into contact with the vehicle. Also, be careful never to use an ice-scraper on window graphics. There are specially designed products to clean and polish vinyl graphics, so feel free to ask us for more information.